BY Wendy





















“I wish the women would hurry up and take over.” -Leonard Cohen

I used to hate the idea of “masculine” and “feminine.” I thought, “Whatever! Everyone is the same to me!” I truly believed everyone was equal.

Then I became a female entrepreneur. I voted for a woman for president. And now the flaws in my “modern” thinking are being challenged by society almost daily.

When I started my career (and life), men and women seemed equal. The first time I dealt personally with sex discrimination was in dealing with our building management. They unequivocally told me that I didn’t know what I was doing and asked to talk to a male in charge.

What?!? It was the first incident, but it wouldn’t be the last.

I recently heard the story of Penelope Gazin and Kate Dwyer who created a fake male co-founder for their business. (https://www.fastcompany.com/40456604/these-women-entrepreneurs-created-a-fake-male-cofounder-to-dodge-startup-sexism) Sadly, I can understand why. New York City is cutthroat, no matter your business. As a strong, independent woman, I consider myself pretty badass and cutthroat. Turns out, theres a MAJOR societal problem with this. Instead of positive, strong adjectives, I often get another: “bitch.”

Never in my wildest dreams had I imagined that my true grit would translate so negatively! To be blunt: It sucks.

How sad it is that women have to cower under labels like this? If I am clear, I’m “opinionated.” If decisive, I’m “bitchy.” And God forbid I display strength, lest I be considered “overbearing.”

Like Penelope and Kate, I can’t help but wonder what would happen if we had a male co-founder, or at minimum a male representative, from the very beginning. Would it have affected our business trajectory or speed of growth?

For a few years, Custom Performance had an entirely female staff. It was completely unintentional. I hired the most qualified, passionate individuals I could find. I believe our company grew from our hearts and hard work, which don’t have sex labels. So are we successful because of, or in spite of, our women-run team?

Greg Laraia has been an invaluable employee to our company since February 2017. Based on his qualifications alone, he has been titled “outreach coordinator.” With his new title, he’s on a lot of administrative emails by default. Was it a power play? Nope. But I can’t help wonder what unconscious influence it elicits in cyberspace.

So when will the women take over?

In my decade-old naiveté, they already had. But it turns out, we still have a long way to go. In the meantime, I’ll continue to lift up women (and men) who lift others, and to morally outshine my “bitch” label.


BY Wendy

All runners have a “personal record” or a “personal best.” By default and definition we have a PR for every distance we have ever run. The quickest we’ve ever crossed the finish line! Our personal victory! Our glory days!

The internet is flooded howwith advice on “How to PR in the 5k” and similar. To me, that answer is fairly simple: increase core and glue strength first, lift heavier, integrate posterior chain quickness and explosiveness next, and train with graduated speedwork. Voila! 

Even though I have run for several years, when someone asks me my PR, I physically cringe. That question to me pinpoints a one-time moment that does not at all define me as a runner. It's like consistently highlighting my "A" in high school Chemistry. Instead of always shooting for a number (and missing it every time but once), let’s look at the lifetime of a runner on a grander scale! I propose the following terminology:

Non-PRs (NPRs) aka consistency. Nothing makes you a runner like the days on which you do not PR. Consistency makes a runner a runner, and is far more important than a one-time race. Dragging yourself out of bed on the regular makes you a runner, not one great race on one day.

Magical Runs (MRs) aka gratitude. You have legs! You can use them! To Run! Virtually anywhere in the world! Two of the most amazing realities of running are that all you need is 1) a body to move and 2) a place to move it. Think about the best run you’ve ever had. Was it a PR? Maybe so, but most likely not. It was probably in a magical place or with a great friend, and that is something you will remember forever. Let the gratitude from THOSE runs be your MRs!

Me vs Me Runs (MVMs) aka self reliance runs. Let us not forget that no matter what group you run with, at the end of the day running is completely personal. It is up to you to perform it, and allows you time to yourself. What a gift to yourself! You are with you, and you are the only one that can do the work. Self-reflection and personal development happen every time you lace up, and that’s worth acknowledging. 

At Custom Performance, we are goal-based, meaning we set goals and work toward them daily. There is ABSOLUTELY nothing wrong with having a PR goal, and we want to help you achieve it! Just remember to keep in mind all the “other” types of runs… and enjoy every step.


BY Kathleen

Run-Walk: Don’t Knock it till you try it

When I was making my marathon program, I knew things wouldn’t be perfect, but I was really going to stick to the plan.  First the most part I was doing just that, until I got pneumonia.  Pneumonia is not something you can battle through, it totally stinks.  As soon as I got sick, I knew my goals and training would have to change.  If I was going to let my lungs heal but still train, I would have to try the dreaded run walk.

The week before I came down with the black lung, I had to do 14 miles.  It was a struggle, everything hurt and I could not catch my breath.  I ran a pace that was 36 seconds off of my goal pace but I felt totally defeated and that carried on in the days following.  I had no interest in running my midweek runs.  That turned into questioning myself about why I am doing this in the first place.  

I had to take a week off of training and decided to try the run-walk for my first day back.  My first one was an even ratio, 10 minute walk, 10 minute run.  The goal was to test out my lungs.  Even though it was only 4 miles I felt pretty good.  Then I had to decide about my long run.  I wanted to run as many miles without stopping as possible but I also knew I would need to set a plan before hand to stay motivated.  I decided to do 15 minute run, 5 minute walk.  I am now a believer.

Mental Benefit:  Breaking it up into 20 minute increments (15 run, 5 walk) kept me focused on the task at hand.  I wasn’t worrying about the next set until I completed one.  I could not believe how fast time time went!

Physical Benefit:  Walking at a quick pace allowed me to stretch my hip flexors, hamstrings, calves and cats my breath.  When I would return to running, I hD less aches and i felt like my stride was stronger.  

How to make it work:  Like any training, you have to make a plan ahead of time.  If you are thinking of using a run-walk come up with a set strategy before you decide to use it.  It will not be as effective if you walk randomly so set a specific time frame to start with such as my 15 minute run, 5 minute walk strategy.

So in the end, I finishing 54 seconds off of my goal race pace!  AMAZING!  My legs felt fresh, I was proud of myself and I wasn’t mentally exhausted. Interestingly, I had such a better attitude going into the next week.  You may read this and think I'm crazy but trust me, don’t knock it until you try it!