As a company, Custom Performance has taken this time to zoom out on our mission and vision in order to reflect on how we operate. In doing so, we created our “Social Justice and Activism Initiative.” We recognize inequality is not a flashpoint tool for Instagram promotion. Real changes take time. Here is where we are choosing to begin.
Social Justice And Activism Initiative Read More »
What DO runners need? That remains the fundamental question at the heart of our operations at Custom Performance. We constantly ask ourselves “What do runners need?” We are here to innovate and meet your needs before you even know you have them!
What Do Runners Need? Read More »
I’ve had scoliosis, a curvature of the spine, much longer than I’ve been a runner. While it's tempting to focus more on the structural abnormality, scoliosis itself presents with a variety of symptoms. Examining the symptoms themselves is the most important course when you're dealing with scoliosis in runners.
Scoliosis and Running Read More »
When dealing with the concept of goal setting, it is important to keep in mind the difference between “goal acceptance” and “goal commitment.” It’s possible to accept a difficult goal but not demonstrate the commitment to that goal over time. Commitment should be distinguished from acceptance when you’re talking about difficult goals. Research shows that goal commitment is more predictive of performance than goal acceptance.
Goal Acceptance vs. Goal Commitment Read More »
Health insurance in the United States can be very confusing. There are dozens of companies and hundreds of different plans to choose from, and no two plans are the same! Our goal is to provide as much clarity as we can when it comes to insurance; we are here for you! If you ever have any questions about insurance, insurance consultations and quotes are always available!
Marathons were a part of the first international Olympics in 1896, but it would be almost 100 years before women were allowed to compete. Before 1984, there was no women’s marathon category in the Olympics.
A Brief History of Women’s Running Read More »
We all love running; running is awesome! However, we would be only telling half the story if we only talked about its benefits.
The Upside Down of Running Read More »
Pain is so individual. It’s felt and processed differently by everyone. But what causes pain in the short and in the long term? Why does pain become chronic? Pain has many different elements and can broadly be described as “an unpleasant sensory and emotional experience associated with actual or potential tissue damage.”
What The Heck Is Pain? Read More »
