(she/her/hers)
Quote: “Go confidently in the direction of your dreams; live the life you have imagined.”
Personal Story
Wendy maintains a steadfast belief that every runner is entitled to exceptional care. This commitment continues to drive Custom Performance, where athletes of all skill levels receive top-tier support. Interestingly, Wendy’s background was originally in cheerleading—where she developed her passion for encouraging others. Since cheerleading doesn’t exactly have an adult equivalent, she turned to running, a habit she first formed during mandatory pre-practice team runs. Her perspective changed forever after she finished the 2006 NYC Marathon; that experience sparked a lifelong conviction that if she could achieve such a feat, anyone could.
Following a decade of experience in various private and outpatient clinical settings, Wendy took a significant leap of faith in 2014 to establish Custom Performance. Her founding vision remains the same today: to empower runners to reach their personal goals, fueled by the belief that the sport has the power to truly transform lives.
In 2019, Wendy transitioned away from clinical treatment to dedicate herself fully to the strategic growth and management of the company. A self-taught entrepreneur, she takes immense pride in the business she has built and frequently attributes the success of Custom Performance to the dedication of her exceptional team.
Certifications
Professional Training & Highlights
Education
Email Wendy: Wendy@nycustompt.com